Froyo's audience is for a select group of undergraduates. Our fellow patrons were too young to meet friends at bars. It seems as if Yale, er, New Haven imported Froyo to get the Freshmen Fifteen over in two weeks. We can't see undergraduates at Southern or Albertus traveling this far for Frozen Yogurt. Nor can Hans and Mendez see why a health conscious adult would venture into this business.
Mendez: What's this white thing? Not the coconut.
FroYo Med: Mochi
FroYo Med: Its a Japanese starch thing, they use to, like it's a Japanese islander thing, I don't know. I discovered it through FroYo.
Mendez: Is this the death of Ice Cream?
FroYo Med: Its the death of the Liberry, over there.
Mendez: Liberry seemed like it was on its way out. What does it have to offer to the people? Nothing.
FroYo Med: Definitely not the death of ice cream though. I had some Ben and Jerry's Smores. I like that it has more fat. Ashley's not going anywhere.
Mendez: Well, Ashely's is a New Haven institution.
New Haven Eats It is not a thumbs up, thumbs down type of publication. It is a melting of both fiction and nonfiction, reporting and shooting the bull. What is interesting about Froyo World isn't what Froyo World does, or the product they sell. Everything about screams prefabricated West Coast decoy. What is interesting about Froyo World is the reaction received from their specific target audience. We will not judge Froyo world, but we will watch it: Waiting either for its fall, or for its total domination.